Hollaback is a feminist organization whose main goal is to raise awareness of “street harassment”. Their tactics are controversial, some might say they’re a form of cyber-bullying- allowing women who claimed they’ve been harassed to shame men (because only men harass) by posting their stories, pictures, and videos on the organization’s website. The group was launched in New York City but has chapters around the world.
Hollaback raised a lot of eyebrows on January 27th when, only a few days after Elliott’s exoneration, they announced the launch of HeartMob- an online “‘army of good” that plans to organize individuals to fight back against online trolling. Media reports used Elliott’s case as an example of the type of situation where HeartMob might be useful.
Julie Lalonde is an Ottawa-based “women’s rights activist” and the founder of Hollaback Ottawa. She’s worked on projects with Stephanie Guthrie and has been one of the complainant’s most visible supporters since the end of the trial. Like the other media coverage described in this series, Lalonde’s interviews with the Huffington Post and Ottawa’s 960 News radio have been high on spin while playing fast and loose with the truth.