News came out today from the Canadian Press that the University of British Columbia and Université de Montréal have blocked Breitbart.com from advertising on their websites. UBC claimed their policy isn’t to allow ads from what CP called “extreme political sites” but a mistake caused one page to carry Breitbart. The impact to the conservative website was huge, “the cost [of the ads] was under a dollar” UBC said.
The initiative was led by Emma Pullman, a campaigner for the American billionaire-backed “grassroots” NGO SumOfUs.org. She claimed that the intent of her action was to “to show our support and register our outrage at the rise of the extreme far right”.
But there’s more to the story, right? To understand, we need to look at who benefitted and who lost.